Software Engineering Leader -
SaaS & AI Platform Architect
Hello! My name is Marian Veteanu, and I’m a Director of Software Engineering and Technology Leader with a deep passion for software development, architecture, and building high-performing teams. I specialize in leading the design and delivery of innovative platforms that drive real-world impact. Whether scaling enterprise solutions, mentoring engineers, or shaping product direction, I bring a balanced approach of technical expertise and leadership experience. In the evenings and late at night, you’ll often find me working on side projects, or diving into emerging technologies and architectural patterns.
From Early Coding to Technical Mastery
My journey in tech began at 13, fueled by curiosity and a ZX-Spectrum 48K clone (HC-90). Like many 8-bit computers of its time, it came with built-in BASIC, which I quickly outgrew as I set my sights on machine-level coding. I dove headfirst into Z80 assembly, spending countless nights coding, optimizing, and reverse-engineering games—laying the foundation for a lifelong fascination with low-level systems and performance optimization. See Atomix developed during this time.
Parallel to this, I gained early access to PCs and immersed myself in DOS, exploring executable file formats, FAT structures, and INT 21h interrupts. During this time, I founded my first "garage" software initiative—VMASOFT—writing DOS software in Pascal and x86 assembly. Many of these early creations still live in my legacy GitHub repository. Among them: graphics libraries like MCGA and windowing systems like VMAWin, and even exploratory work in virus behavior (all safely archived, of course).
From there, I moved into Windows development, mastering Delphi and building commercial products like PowerTests Desktop — a test assessment suite adopted by several schools. This project became a launchpad for my first entrepreneurial SaaS venture: PowerTests.NET, built using classic ASP and the IE 4.0 DOM model. I handled the full lifecycle—from architecture to marketing—and even published technical articles on emerging web technologies of the time.
Engineering Leadership in Enterprise Innovation
My entrepreneurial path evolved into enterprise-grade innovation when I joined STARLIMS (later acquired by Abbott). There, I became an early .NET adopter and helped architect the XFD Technology Platform, a model-driven development environment inspired by XAML and Microsoft's RAD tools. XFD enabled rapid delivery of complex LIMS workflows for Fortune 500 clients and government labs.
Over more than a decade at STARLIMS / Abbott, I held senior engineering leadership roles focused on technology and architecture. I drove multi-million-dollar platform initiatives that delivered enterprise-grade solutions for global clients and saved the company hundreds of millions through forward-looking architecture and strategy.
I led multiple product teams, mentored engineers across levels, and championed best practices in software architecture, security, and product lifecycle management.
I also remained deeply technical, dictating architectural direction using .NET, Azure/AWS cloud services, event-driven microservices, and emerging GenAI (LLM, RAG) technologies.
From building greenfield platforms to modernizing legacy systems, I consistently delivered scalable solutions that combined innovation, business impact, and engineering excellence.
Entrepreneurship in EdTech
After my tenure at STARLIMS / Abbott, I launched codeguppy.com, an EdTech SaaS platform designed to introduce young coders to JavaScript through a simplified online coding environment. I architected and developed the platform end-to-end, authored educational content, and grew its reach through a multi-channel presence on YouTube, Twitter, and Instagram. This venture allowed me to blend technical execution, product strategy, and community growth—transforming a passion for teaching into a scalable business that combined platform development with modern digital engagement.
I also established a strong thought leadership presence by publishing articles on AI integration, cloud-native architecture, and platform engineering, engaging an audience of 7K+ LinkedIn followers. I also provided consulting on GenAI strategy, advising clients on LLMs, RAG, MCP, and cloud-native architectures for scalable AI-enabled systems.
Hire me 🤝
Excited to join an organization where I can make an impact! Let’s connect and explore opportunities — message me on LinkedIn